Greece National Tourist Organisation
788M Impressions | 1.05M Clicks | 131.05M Unique Users across USA and Canada
New York, Atlanta, Boston, New Jersey, Washington, Chicago, Philadelphia, California) and Canada (Toronto, Montreal)
Awards Won:
Gold for Best International Campaign - Travel Marketing Awards 2024
Gold for Best Digital Multi-Channel Campaign - Travel Marketing Awards 2024
Platinum for Best Campaign in ‘Advertising / Branding / PR’ category - Travel Marketing Awards 2024
Client: Greece National Tourist Organisation
Campaign ran in: USA (New York, Atlanta, Boston, New Jersey, Washington, Chicago, Philadelphia, California, Canada (Toronto, Montreal)
Ad Formats: CTV, DOOH, Native, Display, Brand Stories
Tools used: Adobe Photoshop, Adobe After effects
CTV
98.9% VCR
These Ads were created with QR codes to drive both awareness and performance through a variety of TV apps such as Samsung TV Plus, Pluto TV.
5.5M impressions
When I created and implemented the QR codes, each QR code was unique to each creative, this way I was able to monitor how many users were scanning the creative and also this helped the client in collecting data.
