About me

A Senior Lead Interaction Designer with 10 years experience, I have worked on a wide range of projects from Product Design, UX/UI to Digital Advertising. Successfully led end-to-end advertising campaigns for clients such as Etoro, Barclays, Lloyds, McDonalds, Pandora, Nike, Adidas, and many more, Led creative workshop sessions to design consultations. My expertise lies in merging creativity with strategy to create compelling, user-centred design that drive engagement and deliver measurable results.

Responsible for shaping and delivering cross-platform digital experiences that seamlessly integrate user needs with business goals. Collaborating with diverse stakeholders including Sales, Creative Strategy, Analytics, Project Management, Engineering, and Brand Marketing to develop innovative, scalable, and user-centric solutions. Skilled in mentoring and developing Senior and Junior Designers, empowering them to reach their full potential in design, through personalised guidance and targeted skill-building.